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KAO Future Vision – Digital Transformation

Case study 03 // DTC Digital Strategy

Fender Digital Brand Ecosystem

Building a set of existing and new digital tools and loyalty framework to improve the user journey with Fender Play and Fender e-commerce site to build a digital tools ecosystem.

  • Global Research
  • Digital Innovation
  • User Journey Mapping
  • Prioritisation Roadmap
Success metricsNew Digital ToolsImproved Experience & Brand Trust
Project leadGroup UX DirectorUX Strategy, Research and Service Design
Project team size4 UX SpecialistsStrategy, UX Design, CSM, Tech & Sales.
Project budget$380k DollarsTotal Opportunity on

Problem Statement

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Solution Outcome

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Experience Design

Kao Salon Alliance portal – login page
Portal Dashboard - Login Page
Kao Salon Alliance portal – loyalty programme dashboard
Portal Dashboard - Loyalty Programme

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